Picture-Perfect PR: How Photography Can Help Your Public Relations Efforts

Dr. Karen Horton, a top San Francisco plastic surgeon, hired me to capture images of her for an article that was going to be published in Haute Living, San Francisco. In this article Dr. Horton shares her daily practice for a healthy body and mind in 2023 and beyond. She talks about her workout routine, the importance of family time, and her skin care routine.

Dr. Horton wanted some great lifestyle photos, and since we’ve worked together several times to create some amazing photos for her website and marketing pieces, so she knew the session would go smoothly. So, I say, if you're looking to elevate your brand, hiring a skilled photographer becomes essential. A photographers expertise ensures that the first impression your brand makes is not just positive but also memorable. Professional photography communicates a sense of quality and attention to detail, reflecting positively on your brand's perceived value. Moreover, consistency in branding is paramount for building recognition and trust among your audience, and a talented photographer helps maintain this coherence across all your marketing channels.

I always enjoy working with Dr. Horton, she is a highly respected plastic surgeon and is very professional, she really values professional photography for her business. By creating unique, eye-catching visuals that align with her brand's personality and values, she can stand out from the competition and capture the attention of her target audience. Additionally, Dr. Horton knows that photography serves as a powerful storytelling tool, allowing her to convey her brand's story, values, and mission in a compelling way. In short, hiring a good photographer is an investment in creating a strong visual identity that resonates with her audience and drives success for her brand. Dr. Horton has even hired me for a couple of family photo sessions!

I hope you enjoy these images I am sharing from this branding photo session, for Dr. Horton’s article in Haute Living SF. If you would like to see the Haute Living SF article you can see it here and if you would like to see Dr. Karen Horton’s business website, here is the LINK. I hope you have a very happy, healthy 2023 with of healthy family