Branding Photography for Realtors in the Bay Area: A Content Strategy Session with a Top Tiburon Agent
by Amelia Plumb, Bay Area Branding Photographer
When Maile, a top Tiburon real estate agent with Compass, reached out for a branding session, she wasn’t just looking for a headshot. She was ready to show up with confidence and clarity — and invest in content that would truly reflect her brand.
As a Bay Area branding photographer and content creator, I work with professionals across Marin, San Francisco, and beyond to help them develop a visual identity that tells their story and supports their business goals.
Maile knew that real estate is all about trust, professionalism, and connection — and she wanted photos that communicated exactly that.
A Strategic Approach to Brand Photography
Before we even picked up the camera, Maile and I had a 45-minute strategy session. We talked about how she wanted to be perceived, the locations that felt true to her brand, and where she would be using these images — from her website to postcards to Instagram.
This session was more than a typical headshot session. It was a content strategy session, thoughtfully designed to give her a full library of versatile, marketing-ready visuals.
And if you're looking to expand your content even further, we can easily add short-form video to your session. I offer simple, scroll-friendly video creation that’s perfect for Reels, Stories, your website, or email marketing.
Location + Outfit Planning
We selected three meaningful locations for the shoot:
Her home
Her office
Downtown Tiburon
These helped us tell a fuller story — one that shows Maile as a local expert, a dedicated real estate professional, and a trusted guide through the home-buying process.
With three outfit changes, Maile was able to shift effortlessly between polished and professional, relaxed and approachable. The variety gives her room to show up in different ways across her platforms without her visuals ever feeling stale or repetitive.
How to Make the Most of Your Branding Session
If you're a business owner in Marin, San Francisco, or the Bay Area, here are some tips to get the most out of your session:
1. Create A Strategy
What message are you trying to convey? How do you want to be seen? Who are you trying to reach? These are all questions I help you answer in our planning session so that every photo has purpose.
2. Prioritize Variety
If you're only planning one branding shoot per year, go all in. Bring several outfits and consider multiple locations. One outfit won’t carry you through an entire year of content — but three or four well-curated looks absolutely can.
3. Invest in Hair, Makeup & Styling
Maile brought in a professional stylist and glam squad, and the results speak for themselves. Even if you don't usually wear makeup, I recommend light professional styling for photos — it smooths skin tone, helps with lighting, and gives a polished look that builds trust and credibility.
Stylists can help you craft looks that feel true to your brand — and take the stress out of decision-making. You’ll feel more confident, and it will show in your photos.
Ready to Elevate Your Brand?
Your branding session should feel intentional, fun, and empowering. With the right plan in place — and a little styling magic — you can walk away with a content library that supports your business all year long.
And if you want to take your content to the next level, I also offer video services as part of your session — from scroll-stopping Reels to subtle behind-the-scenes clips that bring your brand to life.
If you’re looking for a Marin branding photographer or a Bay Area content creator to help you build a brand that stands out, I’d love to connect.